Organisations today perform hundreds of diverse activities. But out of these activities, there is only one that generates revenue. And that is the activity of SELLING.
This book is an attempt to equip all budding sales and marketing professionals with the absolutely necessary ingredients of perfect selling skills.
The book, through a decade of research, soul searching and dialogues with practitioners, experts and frontline staff across industries, delivers an exhaustive and all inclusive set of 32 attributes which are mandatory must for any individual to succeed in the profession of sales.
The book presents these 32 attributes in the form of a poem known as the Song of the Super Salesperson wherein each attribute is an attempt to instill positive sales person traits.
Further, the book also contains a well researched and comprehensive set of 11 highly practical checklists that have been developed to facilitate fool proofing in the selling function.