Thought Leadership Through Research Publications
Discover insightful research papers authored by Brains Trust India, combining academic
rigor with real-world relevance to inspire innovation and informed decisions.
rigor with real-world relevance to inspire innovation and informed decisions.
Sr. No.
Title
Link
1.
Ingredient Branding as a Branding Strategy for News Channels in India
Dr. Tapish Panwar and Dr. Kalim Khan
2.
A Commentary on Economic Impact of Climate Change on Indian Farmers
Dr. Tapish Panwar and Dr. Kalim Khan
3.
Making of a Politician Brand in India - A Case of Sardar Vallabhbhai Patel
Dr. Tapish Panwar and Dr. Kalim Khan
4.
Achieving Sustainable Competitive Advantage through Brand Makeover
Dr. Tapish Panwar and Dr. Kalim Khan
5.
Evolution of Neuromarketing and its Applicability on On-demand App-based Services: A Theoretical Perspective
Dr. Tapish Panwar and Dr. Kalim Khan
6.
Ingredient Branding - A Differentiation Strategy for the Commoditized World
Dr. Tapish Panwar and Dr. Kalim Khan
9.
Integrating Design Thinking in Service Design Process
Dr. Tapish Panwar and Dr. Kalim Khan
10.
Social Listening - A Strategy to Bond with the New Age Customers
Dr. Tapish Panwar and Dr. Kalim Khan
11.
Employee-based Marketing - The Human Touch for Marketing Services
Dr. Tapish Panwar and Dr. Kalim Khan
13.
Customer Classificaiton with Multi Method Multivariate Techniques: An Application on Beauty Service Industry
Dr. Tapish Panwar and Dr. Kalim Khan
14.
Role of Trust in Influencing Service Recommendation from Customers for Beauty Services
Dr. Tapish Panwar and Dr. Kalim Khan
15.
Flash Sales and the Idea of Scarcity - A Double-edged Sword
Prof. Dr. D. N. Murthy and Prof. Bharath Rajan
16.
Ingredient Branding and Induced Brand Perception for Host Brands: A Study from the Food Product Category
Dr. Tapish Panwar and Dr. Kalim Khan
17.
The ‘Beauty’ of Ingredients: Influence of Ingredient Branding on Service Purchase Decision with a Moderating Effect Approach
Dr. Tapish Panwar and Dr. Kalim Khan
18.
SAFE: The New-age Service Marketing Mix for the New-age Services
Dr. Tapish Panwar and Dr. Kalim Khan
19.
Service Experience Gamified: Gamification and Service Experience
Dr. Tapish Panwar and Dr. Kalim Khan
20.
Introduction to the APPQUAL Scale for Measuring Perceived e-Service Quality of Stock Trading Applications
Dr. Tapish Panwar and Dr. Kalim Khan
21.
Is Diversity a Sustainable Competitive Advantage?
Dr. Tapish Panwar and Dr. Kalim Khan
22.
The Evolving Role of Metaverse - Opportunities and Challenges for the Retail Sector
Dr. Tapish Panwar and Dr. Kalim Khan
23.
A Review of Diffusion Models and their Applicability on App-based Services in India
Dr. Tapish Panwar and Dr. Kalim Khan
24.
Achieving Business Resilience through Data-driven Decision-making: A Mixed-Method Research Analysis
Dr. Tapish Panwar, Dr. Kalim Khan, Ravi Radhadrishna & Nishant Singh
Let’s Build Something Impactful Together
Reach out to explore customized training and consulting solutions that can unlock growth and transformation for your organization.