Learning and Development

Program Introduction

In a world where instinct alone is no longer enough, decision-making grounded in data has become an essential leadership capability. Analytics for Decision Making is a hands-on, business-focused program that helps professionals interpret data, derive insights, and make smarter, faster, and more confident decisions. This program moves beyond theory and dashboards—it empowers managers to ask the right questions, structure problems analytically, and translate raw data into strategic choices.

Participants are introduced to foundational analytical concepts, including descriptive, diagnostic, and basic predictive techniques, with real-life decision-making scenarios. Whether it’s choosing between competing projects, understanding customer behavior, or evaluating operational performance, this program helps demystify analytics and place it firmly within the decision-making framework.

Built for non-technical managers and aspiring leaders, the module blends frameworks, simulations, and group-based analysis to ensure that participants not only understand the what and how of analytics but also develop the why now mindset. The goal is to make data-driven thinking a natural part of everyday decision-making across levels and functions.

Program Rationale

• Businesses are awash in data—but decision quality hasn’t kept pace.
• Most professionals lack confidence or fluency in interpreting and applying analytics.
• Strategic decisions are often delayed, misaligned, or based on gut feeling rather than facts.
• This module bridges the gap between business thinking and analytical capability, enabling sharper, more agile decision-making at all levels.

Program Outcomes

By the end of this program, participants will be able to:

1. Structure business problems into analytics-based frameworks
2. Interpret and apply core data concepts such as trends, variance, and correlation
3. Make informed decisions using descriptive and comparative analytics
4. Use data visualizations to communicate key insights effectively
5. Cultivate a data-driven mindset for everyday decision-making

Program Impact

• Increased confidence in using data to support business decisions, even for non-technical professionals
• Enhanced analytical curiosity—participants begin to question assumptions and seek insights from facts
• Improved speed and accuracy in decision-making by replacing guesswork with evidence
• Greater alignment across teams, as decisions are now backed by shared data interpretations
• Lasting shift in mindset, where data becomes a regular tool, not a last resort

The Brains Trust Advantage

• Business-first, tool-second approach: We simplify analytics by focusing on decision impact, not statistical jargon.
• Contextualization: Industry-relevant examples and datasets aligned to the client’s environment.
• Non-technical fluency: Designed for managers, not data scientists—no prior analytics experience required.
• Hands-on learning: Each concept is anchored in real business use cases, simulations, and group decision labs.
• Sustained capability: Participants receive a toolkit to continue applying insights post-program.

Program Coverage

• The Business Value of Analytics
• Types of Analytics: Descriptive, Diagnostic, Predictive
• Asking the Right Business Questions
• Reading Trends, Patterns, and Variations
• Simple Tools for Comparative Decision Making
• Data Visualization for Business Impact
• Biases in Decision Making and How Data Helps
• Group Activity: Analytics-based Case Challenge

Program Options

The program on Business Analytics has multiple variants and can be customised basis the requirements of the organisation. The program can be

• 2 day module on Basic Analytics
• 2 day module on Advanced Analytics
• Journey Module on Analytics
• Modules on Domain in Analytics like People Analytics , Marketing Analytics , Operation Analytics etc. 

Program Introduction

In today’s fast-paced, ambiguity-rich business world, leaders are expected to solve problems quickly, creatively, and with clarity. Rational Thinking is a dynamic and immersive training program designed to help professionals enhance their problem-solving and decision-making abilities by tapping into both analytical structure and creative insight.

The first part of the program is rooted in the Kepner-Tregoe methodology, a proven, systematic approach used globally for critical thinking. Participants learn to break down complex problems, isolate root causes, evaluate alternatives, and make sound, risk-weighted decisions using a replicable framework. It brings discipline to decision-making—especially useful in high-stakes, high-pressure business contexts.

The second part of the program unlocks the creative problem-solving side through tools like Brainstorming and the SCAMPER method (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Rearrange). These methods help participants think divergently, challenge assumptions, and generate innovative, non-obvious solutions. Together, these structured and creative techniques build balanced cognitive agility—the ability to use both left- and right-brain thinking effectively.

Program Rationale

• Most professionals solve problems using gut instinct or inconsistent methods, often leading to poor outcomes.
• Structured thinking helps in reducing error, bias, and rework—especially in cross-functional decision-making.
• Creativity is no longer a luxury—it’s a necessity for solving complex, unfamiliar problems.
• Organizations need professionals who can balance logic with innovation and bring solutions that are both sound and surprising.

Program Outcomes

By the end of this program, participants will be able to:

1. Apply structured thinking to analyze and solve business problems
2. Use the Kepner-Tregoe model for problem analysis and decision analysis
3. Practice creative ideation through Brainstorming and SCAMPER
4. Improve decision-making clarity, stakeholder alignment, and solution quality
5. Integrate both logical reasoning and lateral thinking in daily work

Program Impact

• Improved clarity and control while solving high-pressure or unfamiliar problems
• Stronger ownership of decisions, backed by data, process, and creative options
• Enhanced confidence in collaborative problem-solving environments
• Shift from firefighting to proactive, structured thinking
• Ability to generate innovative ideas without losing logical grounding

The Brains Trust Advantage

• Dual-modality design: Structured and creative tools taught in one cohesive program
• Deep experiential learning: Scenario-based activities, real business cases, and role simulations
• Kepner-Tregoe certified trainers and facilitators
• Creativity labs that unlock divergent thinking, even for analytically driven participants
• Sustained capability-building through toolkits and post-session guides

Program Coverage

• Introduction to Rational Thinking in Business
• Problem Analysis using the Kepner-Tregoe Framework
• Decision Analysis: Weighing Alternatives & Risk
• Stakeholder Communication and Risk Mitigation
• Creative Thinking: Brainstorming Techniques that Work
• SCAMPER Model for Idea Generation
• Combining Structured and Divergent Thinking
• Group Labs: Solving Real Business Problems
• Action Planning: Embedding Rational Thinking in Daily Work

Program Introduction

Customer Experience Management (CXM) is more than service—it’s about how customers feel at every touchpoint, and how those feelings shape loyalty, advocacy, and growth. This module is designed to help organizations move from transactional interactions to emotionally intelligent, insight-led, and consistently excellent experiences across the customer journey.

The program helps participants understand the full scope of customer centricity—from customer journey mapping and expectation management to frontline behavior, complaint handling, and service recovery. It shifts the mindset from “serving” customers to advocating for them, aligning every internal process and touchpoint with what matters most to the customer.

Through a mix of case studies, live diagnostics, and experience design exercises, participants learn to uncover moments of truth, identify experience gaps, and develop action plans to deliver memorable and meaningful customer experiences—whether in B2B or B2C environments.

Program Rationale

• Products and pricing can be replicated—experience is the new competitive advantage.
• Customer expectations are evolving rapidly and inconsistently across channels.
• Most organizations talk customer-centricity but struggle to embed it in everyday actions.
• Poor experience isn’t always loud—silent dissatisfaction is just as dangerous.
• Building a customer-first culture requires clarity, commitment, and cross-functional alignment.

Program Outcomes

By the end of this program, participants will be able to:

1. Understand customer expectations and experience principles across industries
2. Map customer journeys and identify key “moments of truth”
3. Recognize behaviors, processes, and decisions that affect CX—positively or negatively
4. Design and implement improvements using experience design tools
5. Build internal alignment and accountability for customer-focused actions

Program Impact

• Stronger empathy and connection with customers’ real needs and expectations
• Sharper ability to see gaps in current experience delivery, even in back-end roles
• Actionable mindset shift from process-first to customer-first
• Greater ownership of customer touchpoints, irrespective of function
• Tools to lead CX change, not just react to it

The Brains Trust Advantage

• Human-centered, business-grounded approach—CX as both a soft skill and strategic lever
• Use of live customer journeys and shadowing exercises tailored to the client’s context
• Deep focus on cross-functional integration—CX is everyone’s responsibility
• Blend of global best practices and India-specific insights
• Option to add Voice of Customer (VoC) diagnostics or CX audits pre-training

Program Coverage

• What Is Customer Experience and Why It Matters
• Principles of Customer-Centric Organizations
• Customer Journey Mapping: Tools and Practice
• Experience Gaps, Moments of Truth & Service Recovery
• Empowering Employees to Deliver Great CX
• Building Emotional Intelligence into Customer Interactions
• Translating Customer Feedback into Action
• Case Studies: Best-in-Class CX Brands
• Action Planning: Elevating Experience at Every Touchpoint

Program Introduction

Leadership today demands far more than authority—it calls for vision, adaptability, emotional intelligence, and the ability to inspire across levels. Developing Leadership Capabilities is a foundational-to-intermediate level program designed to help managers and emerging leaders evolve into confident, accountable, and future-ready leaders.

This highly experiential program introduces participants to the key leadership pillars: self-leadership, people leadership, and business leadership. Through structured reflection, powerful frameworks, and real-time simulations, individuals gain clarity on their own leadership styles, how to influence and align teams, and how to think and act strategically.

Whether transitioning from managing self to managing others—or scaling up from functional expertise to enterprise leadership—this module equips participants with the mindset and tools to lead with purpose, presence, and performance.

Program Rationale

• Many managers are promoted into leadership without structured development, leading to gaps in team effectiveness and vision clarity.
• In volatile and hybrid workplaces, technical excellence alone no longer suffices—leaders must now connect, coach, and drive change.
• Leadership is often assumed to be intuitive—this module makes it intentional and learnable.
• The cost of poor leadership is high: attrition, disengagement, and cultural drift.
• Organizations need aligned, agile, and emotionally intelligent leaders to sustain performance and culture.

Program Outcomes

By the end of this program, participants will be able to:

1. Identify their leadership style, strengths, and development areas
2. Apply core principles of influencing, coaching, and decision-making
3. Balance empathy with accountability in team leadership
4. Communicate vision and direction with clarity and conviction
5. Develop action plans to grow into future leadership roles

Program Impact

• Greater self-awareness about personal leadership effectiveness
• Improved confidence in leading people, managing performance, and having difficult conversations
• Enhanced ability to think strategically and act responsibly under pressure
• Stronger trust and followership from peers and direct reports
• A lasting leadership identity, not just a role-based responsibility

The Brains Trust Advantage

• Integrated development model: Self, team, and business leadership in one flow
• Deep use of 360° reflection tools, real-life business simulations, and feedback sessions
• Adaptable to leadership at different levels—first-time managers, mid-level leaders, and future CXOs
• Emphasis on internalizing leadership, not memorizing frameworks
• Post-program resources: Leadership playbook + personal development planning toolkit

Program Coverage

• Understanding Leadership vs. Management
• Leading Self: Awareness, Purpose, and Mindset
• Leading Others: Communication, Feedback, Influence
• Leading Teams: Motivation, Conflict, Collaboration
• Leading for Results: Decision-Making, Accountability, Vision
• Situational and Transformational Leadership Styles
• Leadership in Hybrid, Agile, and Cross-Functional Contexts
• Coaching as a Leadership Tool
• Capstone Activity: The Leadership Challenge
• Personal Leadership Development Plan

Program Introduction

The Negotiation Clinic is not just a training—it’s a transformation lab for professionals who need to drive results through influence, alignment, and value creation. Whether negotiating with clients, vendors, team members, or strategic partners, success today depends on mastering the subtle art and structured science of negotiation.

This program is designed as a simulation-heavy, reflection-driven workshop where participants learn to navigate a range of negotiation scenarios—from competitive to collaborative, from transactional to strategic. It blends principled negotiation frameworks, behavioral insights, and real-world business dynamics to develop both mindset and skillset.

Unlike theoretical programs, the Negotiation Clinic uses immersive role-plays, live feedback, and debriefs to build confidence, sharpen instincts, and help participants walk away with not just techniques—but the ability to use them effectively under pressure. It’s a high-impact experience for professionals who negotiate every day but want to negotiate deliberately and decisively.

Program Rationale

• Most professionals “wing it” in negotiations—relying on personality, not preparation
• Hidden costs of poor negotiation: loss of value, fractured relationships, missed opportunities
• Negotiation isn’t just for sales—it’s core to leadership, procurement, HR, finance, and beyond
• Today’s environment demands collaborative value creation, not just tactical win-lose outcomes
• Professionals need a safe, feedback-rich environment to experiment and refine their style

Program Outcomes

By the end of this program, participants will be able to:

1. Apply proven frameworks to prepare, execute, and close negotiations effectively
2. Distinguish between distributive (win-lose) and integrative (win-win) approaches
3. Use persuasion, anchoring, and concession strategies with purpose
4. Navigate difficult conversations, objections, and power asymmetries
5. Build long-term value while protecting short-term interests

Program Impact

• Increased confidence in high-stakes conversations and deal-making
• Sharper emotional control and listening in tense or fast-moving interactions
• Clear understanding of one’s own negotiation style and how to adapt to others
• Reduced fear of conflict, replaced by structured preparation and smart execution
• Improved internal negotiations—across cross-functional and hierarchical contexts

The Brains Trust Advantage

• Clinic-based format: Role-plays, feedback, and strategy labs—not lectures
• Custom negotiation cases drawn from industry-specific scenarios
• Integration of neuroscience, behavioral economics, and real-life tactics
• Optional inclusion of video-recorded simulations with facilitator debriefs
• Participants leave with a Negotiation Playbook and confidence to apply from day one

Program Coverage

• What Makes a Negotiation Strategic
• The 4-Stage Negotiation Framework: Prepare, Position, Exchange, Close
• BATNA, ZOPA, Anchoring, and the Power of Silence
• Emotion, Ego, and Trust in Negotiation
• Negotiation Styles: Avoider, Competitor, Collaborator, Accommodator
• Handling Objections and Difficult Personalities
• Internal Negotiations: Managing Up, Down, and Across
• Simulation Clinic: Multiple Negotiation Rounds with Live Feedback
• Debrief: Learning from Styles, Outcomes, and Missteps
• Building Your Negotiation Playbook

Program Introduction

Change is inevitable—but successful change is not. Change Management is a practical, experiential program designed to help professionals lead, support, and sustain organizational change. From structural shifts to cultural realignment, digital transformation to team-level transitions, this program prepares participants to manage the human side of change with empathy, structure, and resilience.

Built on globally recognized frameworks (like Kotter’s 8-Step Model and ADKAR), the module guides participants through the full lifecycle of change—understanding resistance, building coalitions, communicating effectively, and sustaining momentum. More than just a process, it equips participants with the emotional intelligence and behavioral awareness to lead change in complex, fast-moving environments.

Through simulations, diagnostic tools, and real-time case discussions, participants move from change fatigue to change fluency. They learn how to mobilize teams, align stakeholders, and turn resistance into engagement—making change not just survivable, but successful.

Program Rationale

• 70% of change initiatives fail—not because of strategy, but because of execution and people resistance
• Leaders and teams often lack a structured approach to manage transitions
• Change fatigue, uncertainty, and unclear communication derail even the best plans
• Building change capability across levels strengthens agility, innovation, and long-term competitiveness
• Organizations that lead change well build trust, culture, and performance

Program Outcomes

By the end of this program, participants will be able to:

1. Understand the psychology of change and typical behavioral responses
2. Apply structured change models (Kotter, ADKAR) to real-world transitions
3. Identify and engage key stakeholders and informal influencers
4. Manage resistance and build ownership across functions
5. Lead with confidence during uncertainty, ambiguity, and transformation

Program Impact

• Greater readiness to lead and adapt to change, not fear it
• Stronger ability to influence mindsets, not just processes
• Clarity and structure to drive change initiatives effectively
• Empathy and emotional intelligence in handling people through transition
• Increased trust and resilience, both individually and across teams

The Brains Trust Advantage

• A balanced approach: Process-driven and people-sensitive
• Real-life industry case studies to ground abstract models in workplace reality
• Customizable frameworks and toolkits that participants can apply immediately
• Emphasis on personal change leadership, not just project execution
• Optional integration with current or upcoming organizational change initiatives

Program Coverage

• Understanding the Nature and Triggers of Change
• The Emotional Journey of Change: From Resistance to Engagement
• Change Frameworks: Kotter’s 8 Steps, ADKAR Model, Bridges’ Transition Curve
• Identifying Stakeholders, Change Agents, and Resisters
• Building the Change Story and Communicating with Impact
• Managing Change in Teams and Cross-Functional Units
• The Role of Leadership and Culture in Change Success
• Change Readiness Assessment & Planning
• Case Labs: Diagnosing and Solving Change Scenarios
• Action Planning: Leading Change in My Role

Program Introduction

Stepping into a managerial role for the first time is one of the most significant—and challenging—transitions in a professional’s career. This program, Developing First-Time Managers, is specially designed to equip new managers with the mindset, skillset, and toolset required to succeed in their leadership journey from day one.

The program blends practical leadership tools with human-centered insights to help new managers move from being individual contributors to team enablers. Through experiential activities, real-life simulations, and reflective exercises, participants gain clarity on their new responsibilities, learn how to manage former peers, provide feedback, and build team trust and performance.

This module is more than just training—it’s a critical shift in identity. It sets the tone for a confident, grounded, and performance-driven management style, laying a solid foundation for long-term leadership success.

Program Rationale

• Over 60% of new managers say they never received any formal training before assuming their role
• The transition from “doer” to “leader” often brings confusion, role conflict, and people challenges
• First-line managers set the tone for engagement, performance, and culture
• Early development builds managerial confidence and lowers attrition
• Organizations with strong frontline leaders are more agile and aligned across levels

Program Outcomes

By the end of this program, participants will be able to:

1. Understand the core responsibilities and mindset shift of a new manager
2. Manage former peers and establish credibility without authority
3. Delegate tasks effectively and hold people accountable
4. Communicate clearly, give constructive feedback, and conduct performance conversations
5. Build trust, align goals, and foster team ownership

Program Impact

• Greater clarity and confidence in their new role
• Improved ability to lead, not just do
• Stronger team engagement through clear communication and empathy
• Reduction in early-stage management errors that cost time and morale
• Stronger foundations for future leadership development

The Brains Trust Advantage

• Proven frameworks adapted for first-time leadership realities
• Safe space for peer discussions, scenario-based learning, and role plays
• Strong focus on emotional intelligence, influence without authority, and people dynamics
• Reinforcement tools like reflection journals and first-90-day action plans
• Flexibility to tailor to organizational culture, sector, and business goals

Program Coverage

• The Transition from Individual Contributor to Manager
• Role Clarity, Expectations, and the Managerial Mindset
• Managing Peers, Building Credibility, and Navigating Authority
• Communication Essentials: Listening, Feedback, Assertiveness
• Delegation, Time Management, and Prioritization
• Motivating Team Members and Handling Difficult Conversations
• Performance Management: Goal Setting, Monitoring, and Coaching
• Building Trust and Psychological Safety
• Leading with Empathy and Emotional Intelligence
• Action Planning: My First 90 Days as a Manager

Program Introduction

Today’s managers are expected to juggle multiple priorities—strategy, execution, team performance, and stakeholder engagement—often with limited time and resources. Developing Managerial Efficiency is a focused program designed to enhance a manager’s ability to get things done smartly, swiftly, and systematically.

This module helps participants sharpen their focus, improve their planning and prioritization, and reduce executional delays and inefficiencies. It combines tools for time and task management, stakeholder alignment, and team productivity, while building personal discipline and structured decision-making. The program offers not just productivity hacks, but a deeper understanding of managerial rhythm and operational excellence.

This is a must-have capability-building experience for organizations aiming to strengthen their middle management’s ability to deliver outcomes with consistency and effectiveness.

Program Rationale

• Managers lose up to 25–30% of their time on low-value or misaligned activities
• Efficiency isn’t just about speed—it’s about strategic prioritization and execution discipline
• Inefficiency at the managerial level leads to team confusion, delays, and burnout
• Efficient managers become role models for productivity and focus
• As organizations become more agile, managers must optimize their operating rhythm to stay relevant

Program Outcomes

By the end of the program, participants will be able to:

1. Apply techniques to plan, prioritize, and execute tasks effectively
2. Minimize distractions, bottlenecks, and decision paralysis
3. Build systems to manage time, information, and resources efficiently
4. Drive alignment and accountability within their teams
5. Enhance personal productivity while enabling team performance

Program Impact

• Improved personal organization and clarity in role execution
• Reduction in reactive firefighting through proactive work habits
• Stronger delegation and follow-up frameworks
• Enhanced team throughput by eliminating inefficiencies
• Better control over deadlines, meetings, and stakeholder expectations

The Brains Trust Advantage

• Combines practical tools with deep behavioral insights
• Uses real-life caselets to identify and solve typical inefficiency patterns
• Integrates work planning, communication rhythm, and team accountability
• Templates, planners, and time audits provided for immediate application
• Customizable modules to align with industry demands and leadership levels

Program Coverage

• Understanding Managerial Efficiency: What It Is and Why It Matters
• Personal Effectiveness: Time Mastery, Prioritization, and Energy Management
• Delegation, Task Structuring, and Monitoring for Results
• Decision-Making Under Pressure: Speed vs Accuracy
• Managing Stakeholders, Meetings, and Communication Flow
• Building and Leading Efficient Teams
• Identifying and Eliminating Bottlenecks
• Building Daily/Weekly Operating Rhythms
• Driving Execution Through Discipline and Structure
• Creating a Personal Action Plan for Managerial Efficiency

Program Introduction

In the workplace, the conversations that matter the most are often the hardest to have. Crucial Conversations is a transformational program designed to equip professionals with the mindset, tools, and strategies to navigate high-stakes, emotionally charged, or sensitive conversations—without damaging relationships or outcomes.

Whether it’s confronting underperformance, giving tough feedback, negotiating for resources, resolving conflict, or pushing back with authority—this program empowers participants to speak with clarity, confidence, and compassion. It helps them create psychological safety, listen deeply, and influence effectively, even when the stakes are high and emotions run strong.

The module draws on proven frameworks and behavioral science to help participants master the art of dialogue in moments that truly matter.

Program Rationale

• Most workplace issues are not about disagreement—but poor communication around it
• Leaders and managers avoid difficult conversations, leading to unresolved issues
• Poorly handled conversations result in trust deficits, disengagement, and attrition
• High-stakes conversations, when done right, can be catalysts for alignment, trust, and growth
• The future of leadership demands empathy, assertiveness, and dialogue mastery

Program Outcomes

Participants will be able to:

1. Identify and approach crucial conversations with clarity and confidence
2. Manage emotions—both their own and others’—during sensitive discussions
3. Use structured techniques to hold honest, respectful, and outcome-oriented dialogue
4. Build trust and credibility while tackling disagreements and resistance
5. Influence upward, downward, and across—without authority, defensiveness, or avoidance

Program Impact

• Greater ability to speak truth to power without fear
• More constructive feedback culture within teams
• Enhanced collaboration and conflict resolution capacity
• Reduced emotional burnout from unresolved interpersonal tension
• Stronger, trust-based work relationships through open communication

The Brains Trust Advantage

• Blends psychological safety, influence tactics, and assertive communication
• Uses proven frameworks like STATE, SBI, DESC, and SCARF
• Scenario-based practice with real-world conversation challenges
• Emphasis on self-awareness, listening, and emotion regulation
• Pre- and post-workshop reflection tools for behavior shift and follow-through

Program Coverage

• What Makes a Conversation “Crucial”
• Recognizing and Preparing for High-Stakes Dialogue
• Managing Emotional Triggers and Creating Psychological Safety
• Structuring Crucial Conversations: Models and Scripts
• Assertiveness vs Aggression: Holding Your Ground with Respect
• Feedback Conversations (Appreciation, Coaching, Evaluation)
• Handling Conflict, Resistance, and Disagreement
• Influence Without Authority: Upward and Cross-Functional Conversations
• Role-Plays and Conversation Labs
• Personal Action Plan for Conversation Mastery

Program Introduction

“Accelerating Sales Force Effectiveness” is a cutting-edge training program designed to enhance the strategic, relational, and executional capabilities of your sales teams. Built on the latest in sales science, buyer behavior, and field-tested practices, this program shifts sales professionals from transactional selling to consultative, value-driven engagement.

The module empowers participants to understand customer needs deeply, craft compelling value propositions, handle objections smartly, and close deals with confidence. From prospecting to post-sale service, this course integrates performance levers that drive consistent success in dynamic market environments.

This program is not just about selling more—it’s about selling smarter, better, and faster, while building trust and long-term customer value.

Program Rationale

• B2B/B2C buyers today are well-informed and highly discerning
• Traditional selling techniques no longer guarantee conversions
• High-performing sales forces are those who combine insight, agility, and influence
• Many organizations struggle with sales inconsistency, poor funnel management, and low conversion ratios
• Building a future-ready, adaptable, and value-focused sales culture is non-negotiable

Program Outcomes

Participants will be able to:

1. Shift from product pitching to solution-based selling
2. Create compelling, customer-centric value propositions
3. Navigate sales conversations with clarity, confidence, and strategic questioning
4. Leverage data, analytics, and CRM tools to improve forecasting and pipeline velocity
5. Build and execute account and territory growth strategies

Program Impact

• Improved lead conversion and deal closure rates
• Greater customer retention and upselling through relationship building
• Stronger ownership of sales targets and KPIs
• Increased confidence in managing objections and difficult buyers
• Enhanced ability to link client needs with company capabilities

The Brains Trust Advantage

• Combines real-world sales dynamics with behavioral science
• Simulations, sales playbooks, and role-play-based learning
• Integrated use of CRM, AI-assisted lead scoring, and analytics
• Focus on sales mindset, not just skills
• Customized sales effectiveness audit and toolkit for your salesforce

Program Coverage

• Understanding Today’s Sales Landscape
• The Psychology of Buyer Behavior
• Solution Selling vs. Product Selling
• Value Proposition Design and Elevator Pitching
• Consultative Conversations and Needs Discovery
• Handling Objections with Empathy and Logic
• Influencing Stakeholders and Managing Complex Sales Cycles
• Data-Driven Pipeline Management and Sales Analytics
• Leveraging CRM for Sales Acceleration
• Action Planning and Sales Simulation Labs

Program Introduction

“Building Great Teams” is a transformative training program designed to help managers and team leaders create cohesive, resilient, and high-performing teams. In today’s fast-paced and hybrid workplaces, teams don’t just need alignment—they need trust, synergy, and a shared sense of purpose.

This program dives into the foundational drivers of great teams: psychological safety, clarity of roles, collaboration norms, and accountability. Participants explore both the science and psychology of teamwork, with immersive activities, diagnostics, and case-based simulations that strengthen team-building muscles.

The module is ideal for managers transitioning to leadership roles, functional leads working with cross-functional teams, or organizations looking to revitalize team culture and performance.

Program Rationale

• Teams fail more from internal dysfunction than external pressure
• Diverse, cross-functional teams require a culture of trust, communication, and shared goals
• Many managers lack formal training in team dynamics and motivation
• As organizations scale, team cohesion and interpersonal alignment become mission-critical
• High-performing teams are the engine of innovation, agility, and execution

Program Outcomes

Participants will be able to:

1. Understand and apply the key ingredients of high-performing teams
2. Build a culture of trust, ownership, and psychological safety
3. Improve collaboration across functions, geographies, and styles
4. Navigate and resolve team conflicts constructively
5. Establish rituals, metrics, and behaviors that sustain great teams

Program Impact

• Increased alignment and accountability within teams
• Enhanced ability to motivate and engage diverse team members
• Greater clarity in communication, roles, and expectations
• Reduction in team friction, silos, and miscommunication
• Improved outcomes in project delivery, innovation, and shared success

The Brains Trust Advantage

• Based on research from Google’s Project Aristotle, Lencioni, and Harvard models
• Real-time team diagnostics and interactive team simulations
• Custom team maturity framework to guide action planning
• Deep dives into both rational (goals/roles) and emotional (trust/conflict) team drivers
• Delivered by facilitators with strong experience in cross-cultural team leadership

Program Coverage

• Foundations of Team Effectiveness
• The Trust-Conflict-Commitment-Accountability-Results Model
• Building Psychological Safety in Teams
• Roles, Responsibilities, and Strength Mapping
• Managing Team Diversity and Inclusion
• Collaboration in Hybrid and Cross-Functional Environments
• Conflict Resolution and Constructive Dissent
• Communication Rituals and Team Agreements
• Sustaining Team Culture through Metrics and Leadership
• Action Planning for Your Real-World Team Challenges

Program Introduction

“Strategic Planning” is a high-impact program crafted for senior managers and business leaders who are responsible for setting direction and aligning resources to achieve organizational goals. This program demystifies the strategy formulation process and blends it with practical tools for effective execution and agility.

Participants are guided through frameworks that help define their organization’s purpose, analyze the competitive landscape, identify growth opportunities, and establish clear strategic priorities. With real-time simulations and business war-gaming, leaders learn how to build robust plans while adapting to market uncertainties.

Whether you’re entering a new phase of growth or need a reset on your direction, this program delivers the mindset and methods to lead with foresight.

Program Rationale

• Strategy is often reduced to static documents; this program makes it dynamic and actionable
• Many organizations confuse operations with strategy—this program draws the right distinctions
• Leaders must learn to balance long-term planning with short-term agility
• In fast-changing markets, strategy must evolve through data, insights, and innovation
• Clear strategy ensures alignment across departments, teams, and individual goals

Program Outcomes

Participants will:

1. Learn how to develop strategic goals aligned with organizational vision
2. Master tools like SWOT, PESTLE, Blue Ocean, and Balanced Scorecard
3. Apply strategic thinking to resource allocation and prioritization
4. Translate strategy into tactical plans with KPIs and accountability
5. Develop a strategic mindset to navigate ambiguity and complexity

Program Impact

• Greater clarity of strategic direction and decision-making
• Improved ability to differentiate between urgent and important priorities
• Empowerment to lead cross-functional alignment on goals
• Stronger scenario planning and contingency readiness
• Enhanced ownership of the strategic execution cycle

The Brains Trust Advantage

• Based on globally recognized models like OGSM, OKRs, and McKinsey’s 7S
• Immersive strategy labs, case-based thinking, and industry-relevant simulations
• Hands-on strategic planning canvas and war-room planning formats
• Customized to your sector, size, and market dynamics
• Facilitators with real-world experience in strategy execution and leadership coaching

Program Coverage

• Understanding Strategic Thinking vs Strategic Planning
• Vision, Mission, and Values: Foundations of Strategy
• Environmental Scanning (SWOT, PESTLE, 5 Forces)
• Identifying Growth Opportunities and Strategic Choices
• Goal Setting: From Vision to KPIs (Balanced Scorecard, OGSM)
• Strategic Alignment: Business Units, People, and Resources
• Risk Management, Contingency Planning, and Strategic Agility
• Strategy Execution Tools and Cascading Frameworks
• Leading the Planning Process Across Teams
• Real-world Strategy Lab and Action Planning

Program Introduction

This powerful program is designed to equip professionals with practical mastery of quality improvement tools that enhance efficiency, reduce waste, and foster a culture of continuous improvement. Grounded in the principles of Lean, Six Sigma, and TQM, the program introduces participants to both the foundational tools of quality and structured problem-solving techniques.

Participants will not only understand the tools conceptually but will also engage in hands-on application using real business case studies. They will learn to interpret data, diagnose process inefficiencies, and collaborate cross-functionally to implement quality improvements that are measurable and impactful.

This module is ideal for managers, quality champions, team leads, and anyone involved in process delivery or customer experience. It creates a strong operational mindset by connecting tools with strategy, execution, and results.

Program Rationale

• To build problem-solving discipline across teams and functions
• To shift the organization from a reactive to a proactive quality mindset
• To equip teams to identify, analyze, and resolve process and performance issues
• To reduce the cost of poor quality (COPQ) through structured methodologies
• To strengthen data-driven decision-making using visual tools and root cause analysis

Program Outcomes

Participants will be able to:

1. Use essential quality tools to analyze and improve processes
2. Identify and address root causes using structured methods
3. Leverage data visualization to communicate quality issues and solutions
4. Collaborate on cross-functional improvement initiatives
5. Initiate a culture of continuous improvement within their teams

Program Impact

• Increased confidence in tackling recurring operational issues
• Improved quality mindset and attention to detail
• Enhanced ability to use data and tools to influence outcomes
• Development of internal champions for quality and improvement
• Reduction in rework, errors, and inefficiencies in everyday work

The Brains Trust Advantage

• A hands-on, application-focused approach, not just theory
• Delivered by experts with deep experience in quality and process improvement
• Industry-relevant tools contextualized to your business reality
• Post-program templates and action-planning guides for continued use
• Strong facilitation using interactive simulations and business case studies

Program Coverage

• The Philosophy of Quality and Continuous Improvement
• Seven Basic Quality Tools
• Check Sheet
• Histogram
• Pareto Chart
• Cause-and-Effect Diagram (Ishikawa)
• Control Chart
• Scatter Diagram
• Flowchart
• Root Cause Analysis (5 Whys, A3 Thinking)
• Problem-Solving Frameworks (PDCA, DMAIC Overview)
• Data Visualization for Quality Decision-Making
• Process Mapping & Waste Elimination
• Introduction to FMEA and Quality Function Deployment (QFD)
• Real-Life Case Studies and Group Application Exercises