SME - Analytics and Digital Transformation
Kashif Kudalkar
Kashif is a seasoned professional with over 19 years of experience in marketing, analytics, and technology. His career spans established organizations such as the Times Group and Eureka Forbes, as well as dynamic startups like Scaler.
This diverse background has enabled him to combine strategic insight with technical expertise to drive transformative business outcomes. Specializing in impactful change at the intersection of marketing, technology, and analytics, Kashif is known for his hands-on approach and his ability to build successful projects from the ground up.
In several profiles he has handled, Kashif has implemented from scratch the ability to unify fragmented data silos to map the entire customer journey—from the first website visit to the business outcome be it a lead, purchase or enrollment. This initiative led to a 40% reduction in acquisition costs and significantly improved prospect optimization. In addition, using applied machine learning, he has identified sales training needs, halved sales turnaround times, and implemented fraud analytics to eliminate policy aberrations.
One of his most notable achievements includes co-authoring a case study with IIM-Bangalore, published by Harvard Business Publishing. The study demonstrated the measurable impact of applying machine learning in marketing at Eureka Forbes, showcasing how the innovative use of data and technology can transform business outcomes.
With a strong foundation in both vision and execution, Kashif thrives in environments where ideas can be developed into scalable, high-impact solutions through collaboration and strategic leadership.
This diverse background has enabled him to combine strategic insight with technical expertise to drive transformative business outcomes. Specializing in impactful change at the intersection of marketing, technology, and analytics, Kashif is known for his hands-on approach and his ability to build successful projects from the ground up.
In several profiles he has handled, Kashif has implemented from scratch the ability to unify fragmented data silos to map the entire customer journey—from the first website visit to the business outcome be it a lead, purchase or enrollment. This initiative led to a 40% reduction in acquisition costs and significantly improved prospect optimization. In addition, using applied machine learning, he has identified sales training needs, halved sales turnaround times, and implemented fraud analytics to eliminate policy aberrations.
One of his most notable achievements includes co-authoring a case study with IIM-Bangalore, published by Harvard Business Publishing. The study demonstrated the measurable impact of applying machine learning in marketing at Eureka Forbes, showcasing how the innovative use of data and technology can transform business outcomes.
With a strong foundation in both vision and execution, Kashif thrives in environments where ideas can be developed into scalable, high-impact solutions through collaboration and strategic leadership.