SME - Sales and Marketing
Dr. Tapish Panwar
Dr. Tapish Panwar brings over sixteen years of diverse experience across consulting, training, academia, and corporate roles. He has worked across domestic and international markets in sectors including Sales & Marketing, IT/ITeS, and the Development Sector, with organizations such as Tata Trusts, Maersk, Tata Motors, and Cognizant.
Currently associated with the Marketing department at Atlas SkillTech University, he has eight years of academic experience, focusing on teaching, research, and executive training. His core areas of expertise include Branding, Services Marketing, Strategy, and Performance Marketing. He has led corporate training programs for Mahindra & Mahindra, Aditya Birla Group, Bajaj Consumer Ltd., and Asian Paints etc.
He holds a Ph.D. in Branding, with a specialization in co-branding strategies. He has published over 20 research papers, primarily in the areas such as new-age platform marketing, co-branding, and technology marketing. He earned his MBA in Marketing from the Faculty of Management Studies (FMS), University of Delhi, and a Bachelor's degree in Electronics and Telecommunication Engineering from RGPV University, Bhopal.
Currently associated with the Marketing department at Atlas SkillTech University, he has eight years of academic experience, focusing on teaching, research, and executive training. His core areas of expertise include Branding, Services Marketing, Strategy, and Performance Marketing. He has led corporate training programs for Mahindra & Mahindra, Aditya Birla Group, Bajaj Consumer Ltd., and Asian Paints etc.
He holds a Ph.D. in Branding, with a specialization in co-branding strategies. He has published over 20 research papers, primarily in the areas such as new-age platform marketing, co-branding, and technology marketing. He earned his MBA in Marketing from the Faculty of Management Studies (FMS), University of Delhi, and a Bachelor's degree in Electronics and Telecommunication Engineering from RGPV University, Bhopal.